Whether you’re building a brand, transitioning to a new job, or just starting your career, your audience will connect best with you when they can sense your purpose, values, and even vulnerabilities – your true self. Today’s session will discuss presenting yourself with confidence through a clear, concise and compelling personal brand statement.
Marisa Swystun, a VP, Market Specialist at AllianceBernstein, will share some of best practices she has developed throughout a few successful career transitions – from fashion design, to nonprofit leadership, and investment management. And from her current role, Using a templated approach, we’ll review how AB’s branding team helps employees reach a succinct ‘why’ by creating their own personalized and courageous introduction.
Learning objectives and takeaways:
1. Review a few best practices for self-presentation, using samples from other LGBTQ+ professionals
2. Work through a values and strengths exercise to inspire your next steps for positive personal branding.
3. Review AB’s branding team’s process for establishing your ‘why’.
In addition to the above, Marisa has a handful of resources provided by experts on the topic, to be shared during and after the discussion.
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